Correlation Between Logo and a Business

I cannot fight the notion that there is a correlation between a brand logo and the company it represents.  The brand logo has become so important.  People want brand name products.  People want to wear clothing that looks good.  I'm not going to go out and buy a golf shirt with a skull and crossbones on it.  I want a Nike one.  Why?  The Nike logo looks good on just about everything.  It is universal.  It has dawned on me that most successful companies have globally recognized logos.  The first logos that come to mind are Nike, Apple, Adidas, Under Armor, Gatorade.  There's plenty of others with recognizable logos.  All of these logos have one thing in common.  Simplicity.  Less is more.  A sleek and sexy logo is the best.  These logos help capture and establish the brand's core.  The logos have memorability, sustainability, and usability.  A logo helps create a vision for the company.  For example, the Apple logo is a globally recognized symbol.  Its sleek, it pops, it looks good on products, its simple. I really believe more stock should be put into developing a quality logo.  I think its important.  I hate to say it, but I would buy anything with a Nike logo on it.  I'm sure there's more of the "gotta have it" type  people like me.  When it comes to anything Nike, I gotta have it.  A brand's logo is important.  I mean, it cant that hard to invent a logo.  The CEO of Nike, Phil Knight payed 35$ for his world famous logo.